Fashion is usually a great indicator of the times. It reflects what people and the economy are focused on at any particular time. Today, people’s attention is primarily focused on health and fitness. That means that most companies are producing health-conscious products.
The biggest fashion trend of today is ‘activewear’. Popular amongst millennials, activewear combines fitness outfits with casual wear. One of the most popular activewear brands is Fabletics by Kate Hudson. Kate Hudson is a world-renowned actress and fashion icon, so it only makes sense that she finally enters the fashion industry.
Unlike other celebrities who launch fashion companies just to stay relevant in pop culture, fitness and health are important to Kate Hudson. Over the years, she’s been recognized for the amazing shape she keeps herself in; usually while looking fashionable as well. She created Fabletics to fill a market niche that wanted fitness outfits that were affordable and fashionable.
Arguably, Fabletics is one of Kate Hudson’s biggest accomplishments. She grew a $250 million business in just three years. Despite Amazon’s 20 percent control of the fashion e-commerce market, Kate Hudson’s Fabletics found success in today’s fashion industry.
That’s no doubt thanks to the brand’s dedicated efforts to providing every customer with the best affordable fashion. Business traits like that are so important in today’s economy. Modern consumers care more about extra features that companies offer than they did in the past. Now, high-value brands rely on customer experience and other modern determiners to stay in consumer favoritism.
While other companies are “getting slaughtered” by offline browsing – online shopping, Fabletics found a way to use that shoppers’ trait to its advantage. By hosting events, Fabletic’s stores get to know the local markets better. This, in turn, builds relationships and makes customers feel good about shopping at Fabletics. This equals out to about one-fourth of shoppers becoming members in store.
As Fabletics grows in popularity, more people offer their opinions about the brand. One non-sponsored blogger gave her full review of the brand. In short, she was amazed that Fabletics actually turned out to be a good brand.
Usually, celebrity-based brands don’t actually work out, but Kate Hudson has done all right. Fabletics has amazing products, in particular, legging, and countless styles. Anyone can see what Fabletics has by taking a short lifestyle quiz.